How ESG moves from the report to what your company sells.
The Emissario SET Program – Strategic ESG Transformation: an end-to-end approach to positioning your business, products, and services through the lens of impact innovation, marketing, and ESG finance.
Three starting points. One trail.
The path is the same. What changes is where you enter and what leads you out. Don't know which one is yours? The diagnosis exists to find out.
01
Your product has a significant ESG impact. The customer doesn't perceive the value.
To reposition a product or service.
The underlying ESG foundation exists, but fails to surface in retail merchandising, sales proposals, or premium pricing. Our role is to convert verified operational truth into market-facing differentiation that drives commercial traction.
Corporate teams involved
Marketing, product, commercial
Final Delivery
Value proposition including the attribute, the supporting evidence, and the argument used by the sales team.
02
Your company invests in ESG. The market sees no difference.
To reposition or rethink the entire company.
Reports, targets, and projects exist, but the positioning fails to shift the conversation with clients, investors, or talent. The mandate is to reposition the company around what it can back up with hard evidence.
Corporate teams involved
Board of Directors, Sustainability, Brand, Investor Relations
Final Delivery
A position supported by evidence, communicated publicly, and measured against the baseline.
03
You want to transform impact into a product.
To create a product or service with impact.
A consumer-facing calculator, an in-app offset journey, a credit e-commerce platform, a new financial product. The mission: design, build, and deploy.
Corporate teams involved
Innovation, digital, product, marketing
Final Delivery
A live impact platform or market-ready solution, built by a team with a proven track record of shipping products, and operated by Emissario or your internal team.
SET EMISSARIO PROGRAM
ESG Strategic Transformation Trail.
EMISSARIO SET PROGRAM – ESG TRANSFORMATION TRACK
Reposition a product, transform your company through ESG, or create an impactful solution.
A structured methodology to turn socio-environmental data into competitive market positioning, compelling value propositions, and digital products that drive sales growth.
01
Immersion Analysis.
Understand
The company, the portfolio, and the starting point.
We start with a deep-dive immersion with your team to understand your company, products, and services inside out: materiality matrix, climate and environmental footprint, and current strategic positioning — anchored by an exhaustive portfolio assessment led by technical experts in business management, marketing, and sustainability.
02
Integration with ESG Principles.
Integrate
That which is true, material, and communicable.
Our experts work with your team to legitimately integrate ESG and sustainability principles into your core products or services.
03
Designing the Value Proposition.
Design
ESG translates into value in what the company sells.
Through competitive benchmarking and our expertise in ESG innovation and marketing, we transform the value proposition of your sustainability-enhanced products and services, delivering measurable value to both your business and your clients.
04
Implementation Journey.
Implement
Sustainable planning, execution, networking, and finance.
We build a clear, actionable go-to-market plan for your ESG-transformed value proposition. We work alongside your team through execution, actively identifying strategic partnerships and cross-selling opportunities across our client network.
Bringing your value proposition to life
We also develop digital solutions, program integrations, and white-label deployments of our platforms to bring your new value proposition to life.
05
Stakeholder Engagement.
Engage
The new proposal was announced publicly.
We develop tailored communication strategies to effectively convey your transformed value proposition to clients, investors, and key stakeholders across your value chain.
06
Impact Measurement.
Evolve
Scorecard against the baseline and the next cycle.
We implement robust frameworks to measure and report tangible and intangible returns, ensuring business decisions drive lasting, verifiable sustainability.
Diagnosis
Section
01-02
What is true, what matters, and what can be said.
A deep dive into your operations and actual ESG performance, benchmarked against what your customers and investors truly expect. You leave with absolute clarity on where real value exists — and where the greenwashing risks lie.
Proposal
Section
01-03
What can be said — and why the customer pays for it.
From diagnosis to a finalized value proposition: the differentiating attribute, the evidence that substantiates it, and the commercial narrative it creates.
Implementation
Section
Steps 04-06
From proposal to product on the market or proposal taken to the market as a whole.
That proposition becomes product, user journey, and campaign, with end-to-end tracking from launch. Whenever tech is called for, delivery includes events, business partnerships, websites, tailored platforms, and even white-label editions of our proprietary technology.
Trail
Steps 01-06
ESG is no longer a cost. It's what you sell.
The six-step continuous loop: from diagnosis to the Emissario ESG Scorecard. Each cycle measures what worked and unlocks the next.
.webp)
Your company is already doing the heavy lifting. The market just isn't paying for it yet.
The problem is rarely a lack of ESG policies or criteria. It’s that ESG and its real-world impact never reach what the company sells or who it sells to.
Data goes into the report, the report goes to the investor, and the customer never sees it. Meanwhile, fear of greenwashing leads marketing and sales teams to avoid the topic entirely — leaving the very attribute that would differentiate the product locked away in an appendix.
Understating what you achieve wastes commercial value. Claiming more than you can substantiate creates legal liability. That is why the path begins with verifiable truth, and only then determines what to say.
Who is the GSS SET Program for?
Global organizations that not only need help to illustrate their purpose, but also to hone the ability to incorporate it into all aspects of their business and how it adds to the perception of value of their customers and society in general.
At GSS, we are committed to empowering your organization to lead in the era of responsible business. Our ESG Innovation and Marketing services are designed to help you navigate the complexities of sustainability, transforming challenges into opportunities for growth and positive impact.
Partner with GSS to transform your sustainability efforts into a powerful driver of meaningful change and put the low-carbon economy at the center of your greatest achievements.
40+ brands that trusted our work.
Meet some of our clients and partners throughout the journey of the startups that gave rise to Emissario.
Emissario SET didn’t come out of a pitch deck. The program was built from every real-world process and experience co-creating solutions with our clients.
Before it became a program, it was custom work: a calculator, an in-app carbon offset journey, a credit e-commerce platform. On every project, the same path repeated itself before the first line of code: uncovering what was true, what actually mattered to the client, and what could credibly be claimed. Emissario SET is that exact path — structured to be engaged right from day one.
HOW TO HIRE – EMISSARIO SET
The entire trail, sections, or just the missing part.
Everything is priced by scope. You start where your current business stage demands — and if the value proposition isn’t clear yet, Blocks 01–03 are significantly cheaper than building the wrong platform.
SET Emissario – ESG TRAIL
ESG Transformation Trail
For organizations looking to turn ESG performance into tangible value across what they sell — whether in a single product, an entire portfolio line, or the company as a whole.
Investment (in BRL)
R$
By scope
Potential deliverables
-
Immersion analysis and Emissario ESG Baseline
-
ESG attributes mapped by evidence tier and greenwashing risk matrix
-
Strategic positioning, messaging architecture, and commercial playbook
-
Implementation roadmap, PMO, and strategic partnerships
-
Custom platform engineering, where the value proposition requires technology
-
Stakeholder engagement and commercial sales enablement
-
Emissario ESG Scorecard against Baseline, and next-cycle agenda
ESG SERVICES – PLATFORMS
Impact Platforms.
For organizations that already know what to build, or need a white-label edition of one of our impact platforms up and running under their own brand.
Investment (in BRL)
R$
Based on development and number of licenses
Delivery examples
-
Customer-facing impact calculator
-
In-app offset journey across your existing app or preferred customer channels
-
E-commerce storefront for environmental assets and carbon credits
-
Governance portal with verifiable impact reporting and attached evidence
-
White-label module powered by the Emissario platform
-
End-to-end brand experience, with ongoing operations handled by Emissario post-launch
Talk to our team.
At any time, you can ask questions or speak with our team by clicking the button. "Talk to a expert" – bottom right corner of your screen.
If you prefer, fill out the form on the side and we will contact you.
Perguntas frequentes
This is a subtitle.
Full name
Use this space to share feedback on your business, products, or services. Include a quote from a client to build trust and engage site visitors.
This is a subtitle.
Full name
Use this space to share feedback on your business, products, or services. Include a quote from a client to build trust and engage site visitors.
This is a subtitle.
Full name
Use this space to share feedback on your business, products, or services. Include a quote from a client to build trust and engage site visitors.